How To Resend an Email Politely: Guide + Templates to Steal

In the world of email marketing, sending a follow-up or resending an email can be tricky. Often, emails don’t get opened on the first try—studies show that, on average, only 21.33% of marketing emails get opened, according to Mailchimp’s benchmarks. 

This means that for every 100 emails you send, nearly 79 people might miss it or ignore it. When this happens, a polite and well-timed resend can make a huge difference in ensuring your message gets read. However, there’s a fine line between being persistent and being seen as spammy. 

In this guide, we’ll show you how to resend emails tactfully, with templates and tips you can start using today to boost your engagement rates without annoying your recipients.

Why Resending an Email Can Be Effective 

Resending an email gives you a second chance to grab attention, remind potential customers about your offer, or share important information they may have missed. However, it’s important to have a clear plan to make each resend work well.

Resending can be a powerful marketing tool to increase click-through rates and conversion rates, especially when using a personalized email.

Let’s look at why resending is effective and how to get the best results each time you send an email. You can also explore blog posts to learn more about improving your email strategy.

Improve Open Rates with Strategic Timing 

If the timing of your first email wasn’t ideal, a resend can give you another opportunity to reach your audience at a time that’s more convenient for them. Studies have shown that emails sent on Tuesday mornings perform best, but the ideal time can vary based on your specific audience. 

With strategic timing, you can improve your open rates by reaching people when they’re most likely to engage.

Highlight Missed Value in Your Content 

In many cases, recipients simply missed the first email. By resending, you’re giving them a chance to see the valuable information or offer they initially overlooked. This is especially important if you’re promoting limited-time offers, event invitations, or helpful content. 

Your resend email can emphasize the value that might have been missed in a way that catches the reader’s attention.

Increase Brand Recall and Recognition 

Resending emails can also be a subtle way to reinforce your brand presence. Studies suggest that people often need multiple exposures to a brand before they take action. A polite and well-spaced resend can help build familiarity without overloading the recipient’s inbox, helping your brand to be remembered when they’re ready to act.

Avoid Spam Traps and Maintain Deliverability 

When done strategically, resending emails won’t harm your deliverability rates. In fact, if you avoid frequent resends and don’t overuse words that trigger spam filters, it can even improve your overall performance. Using a polite and personalized approach for resends can protect your email reputation and help maintain good deliverability.

How to Decide When to Resend an Email

Deciding when to resend an email is key to avoiding overwhelming your audience while still maximizing the potential of your campaigns. Timing plays a critical role here, as too soon or too late can impact the effectiveness of your resend.

Analyze Your Initial Open Rates and Engagement 

After sending your first email, review your metrics. If you notice that the open rate is lower than your usual benchmark, it could indicate that a resend might be beneficial. Email platforms like Success.ai can help you track these stats easily.

Give a Grace Period Before Resending

It’s important not to resend an email too soon after the first attempt. Wait at least 48-72 hours to avoid making recipients feel overwhelmed. This grace period gives people time to check their inboxes without feeling that their emails are too frequent.

Consider Your Audience’s Typical Schedule 

Some audiences check their email at specific times. For example, B2B recipients often check emails during weekday mornings, while B2C audiences may be more active during the weekend. Tailoring your resend schedule to these patterns can increase the chance of getting a positive response.

Track Time Zones for Global Audiences 

If your email list includes recipients in different time zones, be mindful of when your resend will arrive in each region. Most email platforms allow you to adjust for time zones, ensuring your emails arrive during business hours in the recipient’s area, which can increase open rates.

Avoid Over-Resending to the Same Audience 

If you resend emails frequently, recipients may feel bombarded. Limit resends to one or two per campaign to maintain a good relationship with your audience. Too many resends can lead to unsubscribes or spam reports, which can damage your sender's reputation.

Segment Your Audience for Targeted Resends

Sometimes, only a specific segment of your audience might benefit from a resend. For example, if you’re promoting a sale that’s popular among younger audiences, resending to that segment rather than your entire list can help tailor your outreach while avoiding unnecessary resends to those less interested. 

Our Success.ai's lead finder tool helps you divide your audience into specific groups, making it easier to send targeted follow-up emails. This will improve engagement by ensuring each group receives content that fits their interests and needs.

How to Resend an Email Without Sounding Pushy 

When resending emails, it’s important to come across as helpful rather than persistent. This section will discuss how to ensure that your resend sounds polite and professional.

Personalize the Message for Greater Relevance 

Using personalization elements like the recipient’s name or referencing their previous interactions with your brand can make the resend feel more customized. For example, a simple line like, “Hi [Name], just wanted to make sure you saw this” can make the email feel personal and less intrusive. 

Our AI email writer tool helps create personalized messages that feel relevant to each recipient. Tailoring content to their interests, it boosts engagement and makes your emails more meaningful.

Use Friendly Language and Tone 

Using a warm, conversational tone can make your resend email feel inviting rather than insistent. Phrases like “Just a quick reminder” or “In case you missed it” can frame the email as a gentle nudge rather than a demand.

Offer an “Opt-Out” Option or Additional Choices 

Letting recipients know they can opt out of similar follow-up emails can help them feel more in control. For example, you could add a line like, “If you’re not interested, no worries! Just let us know.” This reassures them they’re not obligated to engage.

Make the Email Brief and to the Point

When resending, avoid long, detailed emails. Instead, get straight to the point with a clear call-to-action (CTA). The resend email should remind them of your message without taking up too much of their time, making it easy to decide whether they want to engage.

Address Common Concerns or Questions 

If your first email didn’t perform well, it may be because recipients had concerns or unanswered questions. Adding a quick FAQ or addressing any potential doubts in your resend email can make it easier for them to engage with your offer or message.

Show Appreciation for Their Time 

Thanking the recipient for taking the time to read your email can go a long way in keeping you resend polite. A simple line like “Thanks for being part of our community” can make the email feel more like a friendly follow-up and less like a sales pitch.

The Best Subject Lines for Resending Emails 

The subject line is the first thing a recipient sees, so making it effective for a resend is critical. A well-crafted subject line can dramatically increase your open rates, making it a key area to focus on.

Use “In Case You Missed It” to Spark Curiosity

The phrase “In Case You Missed It” is both friendly and effective for resends. It subtly lets recipients know that this is a resend, without coming across as repetitive. It also creates a sense of curiosity about what they might have missed.

Add Urgency with a Limited-Time Offer 

Adding urgency in your subject line can encourage recipients to open the email. For example, “Only 24 Hours Left!” or “Last Chance to Save!” communicates that this is time-sensitive and worth checking out before it’s gone.

Be Direct and Transparent 

Being clear about the resend can work in your favor. Phrases like “Second Reminder: [Offer]” or “We’re Following Up” are straightforward and let the recipient know that this is a follow-up email, adding an extra nudge without sounding pushy.

Test a New Angle or Benefit 

If the first subject line didn’t perform well, try highlighting a different benefit or angle in your resend. For example, if the initial email emphasized savings, a resend could focus on the unique value of your product or service.

Use Humor or Playfulness 

Humor can be a great way to make your email stand out in a crowded inbox. A lighthearted subject like “Oops, did you miss this?” can capture attention and make your email feel more like a friendly reminder than a sales attempt.

Incorporate Personalization in the Subject Line 

If your email platform supports it, including the recipient’s first name in the subject line can create a sense of connection. For example, “Hey [Name], here’s a reminder for you” makes the email feel more like a personalized message.

Templates for Resending Emails

Templates can save time and ensure consistency. Here are some polite and effective email templates you can use to resend emails.

“In Case You Missed It” Template

Subject: In Case You Missed This [Offer/Update]

Body:
Hi [Name],

Just wanted to make sure you didn’t miss our latest [offer/news]. We thought it might be helpful to resend it in case it got lost in the shuffle. Here’s a quick rundown:

[Main points of the offer or message]

Thanks for being part of our community!
Best,
[Your Company]

Friendly Reminder Template 

Subject: Just a Quick Reminder!

Body:
Hello [Name],

We noticed that our last email might have slipped by you, and we didn’t want you to miss out on [offer]. Here’s another look:

[Summary of offer or message]

Let us know if you have any questions.
Warm regards,
[Your Company]

Limited-Time Offer Template

Subject: Last Chance for [Offer]!

Body:
Hi [Name],

Our special offer ends soon, and we wanted to remind you before it’s too late! Here’s what you can get:

[Summary of offer]

Hope you take advantage before it’s gone!
Cheers,
[Your Company]

Conclusion 

Resending an email can be a simple yet powerful way to ensure your message reaches your audience. By using strategic timing, crafting polite messages, and creating eye-catching subject lines, you can boost your open rates without annoying your recipients. Remember to monitor your results, as each resend provides valuable insights that can help refine future email strategies.

Our Success.ai’s tools are here to support you in making the most out of your email marketing efforts. With smart tools and insights, we can help you reach your goals faster and with greater ease.